Jon Paul Clarke, Business Development Director at Wireless Logic Limited will be speaking at the LPWAN World Forum being held on the 9th and 10th of November at 1 Westferry Circus, Canary Wharf.
Wireless Logic Limited focus on a number of key market segments delivering complete M2M/IoT managed services across both mobile and satellite-based networks. Their USP is an ability to overlay a private secure network across the global mobile networks to give customers access to an otherwise high-cost and complex platform.
Jon-Paul, who will be discussing Monetisation and ROI on the 10th of November, has taken some time to answer our LPWAN speaker Q&A:
Which do you consider to be the best use cases for LPWAN technologies?
The internet of ‘simple things’ are ideally suited to LPWAN.
Users need to work to the strengths of the technology (in building propagation, battery life & TCO). LPWAN is not a replacement for cellular but enabling new markets where other technologies require low but resilient data usage, low or even low power, and simple two-way communication.
Is there a place for multiple LPWAN technologies to co-exist long-term or will there eventually be one dominant technology?
I think inevitably there will be a winner in the market, however looking at the current deliverable technologies in the space today LORA & SIGFOX, each has their own USP’s in respect of national coverage vs campus & open networks vs closed managed networks.
There is an arms’ race at the moment and those that are able to bring their services & partners to market in scale, build a viable effective eco-system…stand a good chance of early adoption – it’s all about ‘land-grab’.
How can LPWAN security concerns be overcome?
Messages are small and much of the data sent will be non-mission critical - not aware of burning issues at this stage.
How best should telcos position themselves in the LPWAN ecosystem?
Telco’s have an advantage over other new market players as they have existing channels to leverage new propositions. However, it is important that the right channels are chosen to ensure adoption. EG: M2M/IoT partners are the obvious route to market, as they have the skill set & expertise to deliver this IoT technology that voice channels struggle with (EG: don’t make the same mistake trying to delivery M2M through your voice channel)!
How disruptive will the commercial deployment of NB-IoT be?
I like to think of NB-IoT as complementary to other IoT & M2M technologies. Wireless Logic see UNB as an opportunity for our customers to develop & access markets hither-to inaccessible to ‘current’ UNB technologies.
Will the delay in NB-IoT deployment jeopardise its traction long-term?
What delay!? NB-IoT is here already in the form of SIGFOX & Lora. Granted SIGFOX network needs evolving, but the networks risk missing the boat to early players if they don’t catch up. But I refer back to the routes to market available to the networks, and their ability to catch up.
If you have been involved in an LPWAN deployment, what were the key challenges and how can they be overcome for future deployments?
Yes Wireless Logic are working on a range of solutions in asset management & power monitoring. The key issue for us at this stage (with SIGFOX) is network coverage. However with 11 cities & 50 plus towns (30% population coverage) customers are developing NB-IoT solutions in parallel with traditional cellular technologies. Whilst more expensive to deploy, manage & maintain a cellular solution can be…
What should be taken into consideration when deciding which technology to use for a specific use case?
At the risk of stating the obvious… Play to your strengths: low data applications such as alert status monitoring for predictive maintenance, ‘geo-fenced’ tracking on non-motorised assets. It’s all about the TCO - simple to install, long battery life, low OPEX and low cost devices and modules.
Can market potential be achieved with different technologies and a fragmented industry?
It will be interesting to see how the market evolves and if the cellular providers have the motivation, channels and drive to really make UNB a success when UNB may not be seen as a big revenue gen. Many of the MNO’s struggle to deliver products outside of their core market and skill set.
What does the future hold for LPWAN?
There is undeniably a demand and space in the market for LPWAN alongside the ‘traditional’ M2M & IoT bearers. I believe in the short term there will be an arms’ race to deliver standards, development platforms & product. Those that can gain the most ground in the short term and encourage adoption stand a good chance of winning over the late comers to the market.
For more information please visit: http://lpwanforum.com/
About LPWAN World Forum
LPWAN World Forum is a 2-day conference and exhibition covering Low Power Wide Area Networks and its impact on IoT technology. Hear from over 40 visionary speakers and leading case studies on how LPWANs are enabling a much wider range of M2M and Internet of Things (IoT) applications. Take part in roundtable discussions for in-depth learning and network with peers and colleagues in our exhibition and demo area. Gain a unique insight from the major industry contributors. Make sure you are present in London on the 9th and 10th November for THE IoT Networks event of 2016.